Earlier this week, Machine Head suffered a little leak of their new single, Now We Die. The song wasn’t due to be released until October 10, 2014 as a digital single. Thanks to an iTunes pre-order snafu, the song has made it’s way to the interwebs. Have a listen here:
Epic, right? Well, that wasn’t enough for the mighty Machine Head. They went above and beyond the call of duty and released the final version of Killers & Kings, a demo of which was released for Record Store Day this year. Here is the final version of the track:
Here is what Rob Flynn, singer of Machine Head, had to say in full about the leaks:
“Now We Die” has officially leaked.
And why am I telling you this information?
Information that just a few years ago, labels and bands would have been trying their hardest to pull down from torrent sites and flag YouTube channels?
Because in 2014 you just have to own shit like this.
Own it…and move on.
John Lennon once sang “life is what happens, while you’re making other plans…”
That’s right my friends, “Now We Die,” the first track and lead single off of “Bloodstone & Diamonds” has officially leaked, 3 weeks ahead of it’s originally scheduled Oct 10th release date as a digital single.
Mindbogglingly, it was leaked via an iTunes UK Pre-Order page that “someone” fucked up on (and who is about to be fucking fired!) that basically said, “pre-order Machine Head’s new album and get TWO free songs.”
Oh yeah, that’s right, the official album version of “Killer & Kings” has leaked too.
We are FURIOUS.
Imagine what a total shock it was to the band and our new label, Nuclear Blast Entertainment.
I found out about it when a friend of mine from the UK texted me saying, “dude, Now We Die is KIIIIILLLLLLLER”, I went “uh, how did you hear it…?”
Regardless, there is no sense fighting it. The Internet is the speed of light nowadays, and you know, what? That’s a good thing.
It had only been localized to the iTunes UK site, (meaning: nowhere else in the iTunes World had a “Bloodstone & Diamonds” pre-order page even up to be seen) but let’s face it, it was only a matter of hours before it went all over torrent sites and YouTube, so us and our label have made the bold decision to follow suit with the UK iTunes page, and offer the 2 songs as a “gratis” purchase when you pre-order the album from any worldwide iTunes site.
It is going up on Spotify as soon as humanly possible.
And we’ve taken it one step further.
We have decided to upload both “Now We Die” and “Killers & Kings” to our own YouTube channels for anyone who wants to hear both songs for FREE, without a pre-order. This is our way of saying “thank you” to our fans in the U.S. for their patience and understanding in our difficult decision to postpone our U.S. tour.
We hope these songs show a glimpse of what we’ve worked on over many months of recording to achieve. Our hope is that this represents why we are taking so much pride and putting in the extra effort and workmanship into creating something we feel is truly special.
There is no half-stepping in Machine Head. It’s all or nothing.
And if you like it, we want you to SHARE IT! We’ve told the distributors specifically “do not take down fan YT channels with ‘Now We Die’”. Spread the word on your own YouTube channels, post it on your friends Facebook pages and feeds, make your own tribute pages, make your own lyric videos, make parody videos, post your own guitar videos of it, post your own singing videos.
We want to post YOUR videos of these songs too!!
Pre-Order pages for Nuclear Blast will be going up in the next few hours, it may be up on your iTunes now, but either way, we are going to turn this into a positive for the fans.
We cannot wait to share the rest of the record with you.
For now, here is a fan channel of “Now We Die”
Thanks to Metalgasmic.
That is a pretty bold move, not trying to shut the sites down. Normally, bands would fight to have this stuff removed, not the other way around. Of course, just 24 hours after the songs leak, Bloodstone & Diamonds jumped to number 1 on the iTunes metal chart. Well played, Machine Head, well played.
The album will release on November 10, 2014 in the US. Click the cover art above to go to Amazon to pre-order it.